An SMS message does have a few advantages that make it stand out. If you are already enjoying some success with email, you may be wondering why you would go to the trouble of incorporating text messaging into your marketing channels. Many are, and they can be just as prolific with texting as any of the younger demographics. The trend is likely associated with the younger generations growing up with smartphones, but it doesn’t mean the older generations aren’t using text.
Younger generations make up most people opting to receive text, while email skews towards the older generations. It has been estimated that almost 50 million people will have opted to receive business messages in 2020. In 2020, 41 million messages were sent every minute. Texting saw a massive surge in 2006 when it went from around 12 billion messages sent to 45 billion just 12-months later. However, the arrival of the smartphone soon changed all that. Mobile phones were expensive and more suited to dialling numbers than typing out text. The first SMS text message was sent in late 1992 when Neil Papworth sent the message “Merry Christmas” to Richard Jarvis, the director of Vodafone. Texting has been around for a long time, well before smartphones became a thing.
#Texting lingo full#
Understanding text abbreviations also makes you more relatable to your audience.Ī long, detailed message full of texting acronyms is unlikely to make an impact in text form, but somebody sitting down to check their email is more inclined to read longer messages. Limited message lengths mean you will need to learn the texting acronyms and texting lingo so you can fit everything you need to say. Emails tend to be more long-form content, while texts are short and to the point. The most significant adjustment will be your message length. A message that works in one may not be suitable in the other. Yes, texting is a great way to communicate, but the two mediums are fundamentally different.
After all, you have years of experience using email, so it should be a simple transition, right? As a business owner, you may be thinking about adding texting as another marketing channel to attract new leads and keep your customers in the loop.
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